The Clothing Manufacturers Association of India (CMAI) has launched the SU.RE website and the SU.RE Sustainable Supply Chain Directory, marking a significant step in India’s sustainable fashion movement. The website serves as a comprehensive platform to facilitate the Indian apparel industry's transition to sustainable practices, while the directory features 600+ verified vendors across key categories such as fabric manufacturers, recyclers, sustainable packaging experts, and certification bodies. These initiatives provide brands with valuable resources, foster collaborations, and enable responsible sourcing with ease.

The SU.RE - Sustainable Resolution website offers education, resources, and a collaborative space for brands, manufacturers, and stakeholders. It provides valuable insights through news articles and case studies, showcasing industry leaders' sustainability efforts. The Open Source Supply Chain Directory connects brands with sustainable vendors specializing in fabrics, trims, manufacturing, packaging, and recycling, enabling seamless sourcing and best practice sharing. The platform also facilitates knowledge exchange and transparent communication through dedicated sustainability initiatives and events.

Developed in collaboration with the Centre for Environment Education (CEE) and the Global Alliance for Textile Sustainability (GATS), the SU.RE Sustainable Supply Chain Directory serves as a one-stop platform to facilitate knowledge-sharing, innovation, and accessibility in sustainable sourcing. By streamlining connections between fashion brands and eco-conscious suppliers, it fosters a seamless transition to greener production processes. This initiative is particularly crucial as the Indian sustainable fashion market is projected to grow at a CAGR of 45%, expanding from INR 2,700 Cr in FY24 to INR 25,000 Cr in FY30.

Sustainability is no longer a choice but a necessity, as the fashion industry continues to grapple with environmental and ethical challenges. For instance, washing clothes 200 times a year consumes nearly 15,000 liters of water and energy, while less than 50% of textile waste is reused or remanufactured. Adopting mindful laundry habits and implementing sustainable production processes can significantly reduce this impact. Moreover, the Indian fashion industry also faces ethical concerns, including lack of transparency and weak enforcement of labor laws, particularly in informal sectors. Addressing these issues through responsible sourcing and ethical manufacturing practices is critical for the industry's long-term sustainability.

The SU.RE (Sustainable Resolution) initiative is India’s largest voluntary commitment to sustainability in the apparel industry. An initiative of CMAI, jointly with Reliance Brands Limited (RBL) and supported by the United Nations in India, SU.RE has driven industry-wide efforts since 2019 to promote responsible sourcing, eco-friendly materials, and ethical manufacturing.

At its core, SU.RE follows a five-point manifesto guiding the industry’s transition towards sustainability:

1. Environmental Awareness – Understanding the environmental impact of garment production.
2. Sustainable Sourcing – Prioritizing certified raw materials with a positive environmental impact.
3. Responsible Decision-Making – Ensuring sustainability across the value chain through traceable, renewable materials and processes.
4. Transparent Communication – Engaging consumers and media through product labeling, social media, and in-store messaging.
5. Long-Term Commitment – Aiming for a significant shift towards sustainability by 2030, addressing climate change and supporting the UN Sustainable Development Goals (SDGs).
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With the introduction of the SU.RE website and the Sustainable Supply Chain Directory, CMAI is equipping brands with the tools and resources to drive meaningful change in the fashion industry. The website and directory were officially launched at Bharat Tex 2025, marking a major milestone in India's journey toward a more responsible and globally competitive apparel sector.