Backstory

Few years back we could see that the world’s economy was shifting towards digitalization in a big way. The demand for specialized content was emerging in India and across the globe to keep the business sectors more vibrant and ready for change. We at IFAB discovered a gap where understanding and decoding the dynamics of fashion and retail sectors were missing from a closer aspect. On the basis of an intensive consumer research in the digital space; we saw, a clear need for an all-in-one news platform which speaks what professionals need to know today.

Mission Statement

Working on a knowledge driven roadmap our mission is to gather the largest and most desirable audience for our digital platforms and to give you information which will help your business updated and connected through our driven content.

Foresight

Our steadfast commitment is to bring you content that drives action. We believe in leading the creative inspirational change in the Indian fashion and retail news storytelling.

Eco-System

We are built on strong credentials of extensive industry network, including close relationships with national and global fashion and retail brands, councils, federations, experts and market research companies. We are rooted in Mumbai and Delhi (India), the fashion and retail centres of India.

Our news and resource content covers topic that are vital for our industry businesses to succeed. These categories are focused on Fashion Business, Textiles, Beauty, Retail, Trends, Sustainability and Innovation. We are curious and unconventional and understand the changing intelligence. Moreover, will also strive to be the first to provide you with fresh subjects and its articles, reports, research, exclusive content and expert knowledge papers.