IFAB MEDIA (infashionbusiness.com)

Trends

Rado and Le Corbusier: a timeless tribute to modernism in high-tech ceramic watches

RADO, LE CORBUSIER, SPECIAL EDITION WATCHES, HIGH-TECH CERAMIC, POLYCHROMIE ARCHITECTURAL, MODERN ARCHITECTURE, BRUTALIST DESIGN, LA CITE RADIEUSE, CARPENTER CENTER FOR THE VISUAL ARTS, CHANDIGARH, MASTER OF MATERIALS, SWISS DESIGN, AUTOMATIC MOVEMENT, DE1 Days ago

Underneat debuts ‘Underwoman’ series spotlighting everyday fashion struggles with humour

UNDERNEAT, UNDERWOMAN CAMPAIGN, KUSHA KAPILA, VIMARSH RAZDAN, MASS-PREMIUM INNERWEAR, BRAND CAMPAIGN, CINEMATIC UNIVERSE, CUPBOARD WORLD, KAVYA’S BACKLESS DRESS, SRISHTI DIXIT, BACKLESS BODYSUIT, WOMEN’S CONFIDENCE, COMFORT-FIRST DESIGN, BODY POSITIVI3 Days ago

Bata India brings modern femininity to the fore with Sanjana Sanghi in new campaign

BATA INDIA, MAKE YOUR WAY CAMPAIGN, SANJANA SANGHI, VICTORIA BALLERINA, WOMEN’S FOOTWEAR, EVERYDAY COMFORT, MODERN FEMININITY, BRAND AMBASSADOR, DESIGN-LED FOOTWEAR, BALLERINA SILHOUETTE, COMFORT-FIRST CRAFTSMANSHIP, YOUNG CONSUMERS, INTEGRATED MARKETIN3 Days ago

Nike unveils ‘Born to Beat the Odds’ featuring Indian cricket stars and young talent

- As the Men’s T20 Cricket World Championships is about to get underway on home soil, Nike unveils ‘Born to Beat the Odds’, a campaign designed to inspire Indian athletes to dream big and believe in themselves because, in India, many grow up surrounded by talent, pressure and expectations, making self-belief one of the biggest odds they learn to overcome.
- Giant out-of-home cut-outs of elite and everyday athletes by Nike have started appearing at landmarks around Mumbai, an iconic medium synonymous with Indian cultural icons and now cricketers.
- Iconic cricket athletes Jemimah Rodrigues, Tilak Varma, Shubman Gill, Shreyas Iyer and Shafali Verma will show up as Giants across the month-long-campaign, standing as larger-than-life reminders that greatness begins with believing you belong among the greats.

NIKE, BORN TO BEAT THE ODDS, INDIAN CRICKET, SHUBMAN GILL, JEMIMAH RODRIGUES, SHREYAS IYER, TILAK VARMA, SHAFAALI VERMA, DEBARK MAITY, YOUNG CRICKETERS, NEXT GENERATION ATHLETES, GIANTS INSTALLATION, MUMBAI CAMPAIGN, HARSH A BHOGLE VOICE OVER, THE ODDS AN4 Days ago