IFAB MEDIA (infashionbusiness.com)

Trends

Crocs signs KL Rahul as brand ambassador; launches ‘Play Hard. Rest Easy.’ campaign

- With this association, KL Rahul becomes the first Indian athlete to take on the role of Global Brand Ambassador for Crocs.

- Campaign spotlights the iconic Classic Clog, reimagining pre- and post-game rituals in sports culture.

CROCS, KL RAHUL, BRAND AMBASSADOR ANNOUNCEMENT, PLAY HARD REST EASY CAMPAIGN, CLASSIC CLOGS, SPORTS CULTURE INDIA, FOOTWEAR BRAND INDIA, MANOJ JUNEJA, SIDHANT MAGO, DAFTAR CREATIVE ROOM, 360 DEGREE CAMPAIGN, DIGITAL SOCIAL RETAIL ACTIVATION, BANDRA WORLI 1 Days ago

Spykar launches ‘Eidi That Stays With You’ with exclusive in-store experience

SPYKAR, EIDI THAT STAYS WITH YOU, EID AL FITR 2026, FESTIVE CAMPAIGN, IN STORE ACTIVATION, FASHION GIFTING, EIDI HAMPER, SANJAY VAKHARIA, CUSTOMER ENGAGEMENT, RETAIL EXPERIENCE, INFLUENCER COLLABORATION, FESTIVE SHOPPING INDIA, LIMITED EDITION HAMPER1 Days ago

H&M dresses Jihoon Kim in custom couture for the Academy Awards Red Carpet

H&M GLOBAL FASHION BRAND, JIHOON KIM GLOBAL AMBASSADOR, ACADEMY AWARDS 98TH OSCARS, RED CARPET FASHION HOLLYWOOD, CUSTOM H&M GOWN, H&M STUDIO COLLECTION, AW2025 RUNWAY SHOW, BESPOKE DESIGN CREATION, BLUSH PINK CORSET GOWN, BEADED LACE DETAILS, MODERN LUXE2 Days ago

NEXA and Manish Malhotra reunite at Lakmē Fashion Week x FDCI to unveil luxury prêt collection

NEXA, MANISH MALHOTRA, LAKMĒ FASHION WEEK X FDCI, MARUTI SUZUKI INDIA LIMITED, PARTHO BANERJEE, E VITARA ELECTRIC SUV, LUXURY PRÊT COLLECTION, MM ACCESSORIES LINE, MANISH MALHOTRA HIGH JEWELLERY, INDIAN LUXURY FASHION, COUTURE TO READY TO WEAR, METALLIC3 Days ago