ust as every woman customizes her beauty regimen, Rinna Beauty now offers a customized website for each region that lists products in the local currency with import duty, value-added taxes (VATs) and freight shipping costs automatically included. With this significant improvement to its e-commerce platform, and upgraded shipping capabilities to ensure that products arrive in a timely manner, beauty aficionados and fans of Lisa Rinna around the world can more easily access the brand’s complete line of lip, eye, body and fragrance products to effortlessly create their own look and style, no matter where they live.

“Rinna Beauty was founded with inclusivity at our core, and now that has a deeper meaning,” said Lisa Rinna, who created the cosmetics line during the height of the pandemic, when people needed to feel better about themselves. “I’m excited that Rinna Beauty is now more easily available to anyone nearly anywhere in the world. After all, beauty has no borders.”

“The response and sales we have received from the U.S. market convinced us that Rinna Beauty should customize its offerings as a global brand,” said Cheryl Krakow, President of SEL Beauty, which distributes the line. “In light of the brand’s popularity and Lisa’s worldwide fan base, this was an organic move for the international market.”