In an exclusive interview with infashionbusiness.com, Vinod Gupta, Director, Dollar Industries Ltd, delves into the brand's unique personality and their strategies for staying ahead in the competitive market. With a rich history and a commitment to innovation, Dollar Industries has become a prominent player in the hosiery industry, focusing on superior quality, value for cost, and consumer satisfaction. Gupta shares insights into their investments for future business, brand initiatives, and their plans to expand their product portfolio. Read on to discover how Dollar Industries is shaping the future of fashion.

                                                                                        Vinod Gupta, Director, Dollar Industries Ltd

BRAND & ITS PERSONALITY

How does Dollar Industries differentiate itself from its competitors in the same category?

Dollar Industries is one of the top three hosiery brands in the country, holding a 15 percent market share. What sets us apart is that we are the only hosiery manufacturer in India with an integrated unit from fiber to fashion. Our products are known for superior quality, value for cost, global excellence, and utmost consumer satisfaction, which has earned the trust of millions of customers worldwide. We constantly innovate, stay in tune with the latest fashion trends, and meet consumer demands. Our dedication, confidence, evolution, and focus contribute to our differentiation. For instance, we are the only Indian company using premium quality Egyptian cotton for some of our products.

INVESTMENTS FOR FUTURE BUSINESS

How has Dollar Industries invested in future business growth?

As part of our Vision 2025, Dollar Industries has allocated ₹2000 Crore for expansion and new launches. We are adding a new spinning mill in Dankuni and establishing a world-class warehousing facility in Jagdishpur, West Bengal, which will serve as a centralized dispatch center, optimizing logistics and enhancing efficiency. Additionally, we are constructing a logistics warehouse worth ₹50 crore and doubling the capacity of our spinning mills with a capital expenditure of ₹60 crore - ₹65 crore.

BRAND INITIATIVES

What recent brand initiatives have Dollar Industries undertaken?

We understand the importance of embracing change, so we have revamped our brand architecture and unified our products into five major categories: Dollar Man, Dollar Woman, Dollar Junior, Dollar Always, and Dollar Thermals. We strive for excellence by adopting the latest technology and innovation in our production processes. Our brand recently launched a new logo and tagline - 'Wear the Change.' We have plans to expand our lingerie segment, open more exclusive brand outlets across the country, and become a full-service fashion brand and distributor, offering a wide range of products from outerwear to innerwear. Furthermore, our successful joint venture with Pepe Jeans has enabled us to enter the luxury innerwear category and expand our market share internationally.

PRODUCT & STRENGTH

What are Dollar Industries' expansion plans to become a complete lifestyle brand?

Currently operating in the innerwear and thermal categories for men, women, and kids, Dollar Industries aims to broaden its offerings. We have recognized the growing demand for athleisurewear, and as a response; we have introduced tank tops, crew necks, henleys, polos, sweatshirts, jackets, hoodies, bermudas, capris, track pants, joggers, and socks. These products perfectly align with our customers' desire for comfortable, trendy, and versatile clothing suitable for various occasions, from work to gym classes to casual outings.

COLLECTIONS, STYLE & TRENDS

What's new in Dollar Industries' collection, and are there any plans for further product launches?

Dollar Industries has made significant strides in the women's lingerie segment, introducing a diverse range of products such as Everyday Bra, T-shirt Bra, Sports Bra, Beginners Bra, Strapless Bra, Sleep Bra, and Nursing Bra under the Dollar Woman category. Additionally, we have launched the Rain Guard collection, catering to the monsoon season.

RETAIL EXPANSION PLANS

What are Dollar Industries' future retail expansion plans?

We aim to enhance our flagship project, "Project Lakshya," which focuses on increasing our market reach and range. Currently implemented in five states, including Karnataka, Rajasthan, Maharashtra, Gujarat, and Telangana, we plan to expand its coverage to additional states. Moreover, we are looking to increase our distribution network in areas where we don't have a direct presence, enabling us to reach more retail counters across the country. Currently, we operate 18 Exclusive Brand Outlets (EBOs).

TURNOVER, GROWTH, AND ASPIRATIONS

What is Dollar Industries' current turnover, expected growth, and market aspirations?

We are optimistic about doubling our turnover to ₹2,000 crores within the next 2-3 years. Our goal is to transform into an aspirational brand by offering premium and super-premium products across multiple fashion wear categories, from innerwear to garments. To support this vision, we plan to invest over ₹120 Crore in expansion and new launches. Our focus is to become India's leading and most-loved innerwear brand by providing fashionable yet affordable high-quality innerwear

CONCLUSION

With a strong commitment to innovation, customer satisfaction, and expansion, Dollar Industries is setting its sights on a bright future. Through their strategic investments, brand initiatives, and product diversification, they are poised to achieve remarkable growth and establish themselves as a complete fashion brand. As they continue to strengthen their presence in the market, Dollar Industries aims to offer fashionable, high-quality innerwear and outerwear to customers across India, making fashion accessible to all.