ACQUISITION KIDSWEAR NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 17, 2023 | 65 2 minutes read
Reliance Brands, the subsidiary of Reliance Retail, is poised to acquire Ed-a-Mamma, the popular children's wear brand founded by Bollywood actress Alia Bhatt. The deal, estimated to be valued at INR 300-350 Cr, marks a significant move for Reliance Retail into the kidswear market. With Ed-a-Mamma's online success and Alia Bhatt's creative vision, this strategic acquisition positions Reliance Brands for further growth and expansion in the children's fashion industry.
Reliance Brands, a subsidiary of Reliance Retail, is reportedly in advanced discussions for the full acquisition of Ed-a-Mamma, the renowned children's wear brand founded by Bollywood actress Alia Bhatt. According to ET reports, the deal is estimated to be valued at INR 300-350 Cr, with Ed-a-Mamma currently valued at around INR 150 Cr. Primarily operating in the online space, Ed-a-Mamma has gained significant popularity for its unique and stylish children's clothing offerings.
Sources suggest that the deal is nearing its final stages, and both Ed-a-Mamma and Alia Bhatt are expected to sign the papers within the next 10 days. This strategic acquisition is viewed as an opportunity for Reliance Retail to strengthen its presence in the thriving kidswear market. By incorporating Ed-a-Mamma into its portfolio, Reliance aims to further expand its offerings and solidify its foothold in the industry.
With Alia Bhatt's creative vision and the brand's online success, Ed-a-Mamma has emerged as a go-to destination for fashionable children's clothing. The acquisition by Reliance Brands not only showcases the company's commitment to growth but also highlights the recognition of Ed-a-Mamma's potential and market value.
As the deal nears completion, the industry eagerly anticipates the joining of forces between Ed-a-Mamma and Reliance Brands, which is expected to unlock new possibilities and create a strong synergy in the kidswear segment.
Credit Lines : ET REPORT