In the heart of Hazratganj, Lucknow, a new chapter in Indian menswear fashion unfolded as TASVA unveiled its meticulously curated store. TASVA, a collaboration between Aditya Birla Fashion and Retail Ltd (ABFRL) and visionary designer Tarun Tahiliani, emerged with a mission to revolutionize ethnic wear for the contemporary Indian man. The brand's name itself, TASVA - TAT and SVA - speaks to the idea of embracing one's individuality and personal style.

Tarun Tahiliani, a revered name in the world of fashion, brings his unrivaled expertise in infusing Indian craftsmanship and textile heritage into tailored silhouettes. TASVA reflects his signature style, combining traditional aesthetics with modern design elements. With a deep understanding of fit, fabric, and fashion, Tarun Tahiliani has crafted a collection that exudes comfort and sophistication.

TASVA aims to present a fresh perspective on ethnic wear, offering a delightful surprise to men who have longed for classy and comfortable Indian attire. The brand redefines traditional silhouettes and crafts, creating ensembles that seamlessly blend glamour and style. From the ghats of Benares to the art and heritage-rich hub of Fort, Mumbai, TASVA has expanded its footprint, providing customers with a truly unique shopping experience and an extensive selection of opulent ethnic wear.

At TASVA, the focus is not just on impressing but on allowing individuals to express their true selves through their clothing choices. The brand offers a completely new experience of buying and wearing Indian wear, where comfort and style go hand in hand. TASVA designs showcase intricate detailing, clean and comfortable silhouettes, and a vision to offer men the finest traditional wear. The brand is synonymous with ethnic wear that embodies the rich heritage of Indian craftsmanship.

As TASVA's Hazratganj store opens its doors, the fashion-savvy men of Lucknow can now indulge in a world of bespoke Indian menswear. The store promises an unrivaled shopping experience, with an array of designs that cater to every occasion. Whether it's a special event or everyday wear, TASVA ensures that men can embrace their cultural roots while staying true to their modern sensibilities.