NEW LAUNCH NATIONAL
By IFAB MEDIA - NEWS BUREAU - July 20, 2023 | 37 4 minutes read
Phergal Laboratories, a global leader in hair care products, is thrilled to announce its expansion into the emerging Indian market with the distribution of NATURTINT, the first national Biobased certified hair colour.
Phergal Laboratories, renowned for its exceptional hair care products, is excited to announce the launch of NATURTINT, the first Biobased certified hair colour, in India. With a strong commitment to delivering high-quality products worldwide, Phergal Laboratories aims to provide Indian consumers with a revolutionary hair colouring experience. NATURTINT, distinguished by its ammonia-free formula and sustainable ingredients, offers maximum hair care while prioritizing scalp health.
Established in 1998 as part of the Tata Group's retail venture, Trent Ltd., Phergal Laboratories has emerged as a leading player in the global hair care industry. The company's expansion into the Indian market reflects its dedication to reaching every corner of the world with products of the highest quality.
NATURTINT, highly acclaimed by women worldwide, is chosen for its ammonia-free gel permanent hair colour formula. The key differentiator lies in its innovative Biobased composition, incorporating sustainable and renewable ingredients, enriched with 100% botanical oils. This unique blend ensures optimal hair care, keeping the health of the scalp intact.
The formulation combines the strength and vitality of 100% Olive Oleic Acid, which deeply penetrates the hair, strengthening it from the roots to the ends. Meadowfoam Seed Oil, another essential ingredient, contributes to a shiny, elastic, and hydrated mane.
Aside from its vibrant shades, NATURTINT provides exceptional shine, hydration, and complete grey hair coverage. With its quick and easy application, NATURTINT aims to lead the revolution in the hair colouring market, offering a distinctive choice to consumers.
Indian culture has always recognized hair care as a crucial beauty ritual, and the growing demand for natural ingredient-based products in the beauty and personal care market presents an exciting opportunity for NATURTINT's success in India.
Infinite Online Shopping Pvt. Ltd., founded in the United States in 2008 by BIMAL THAKKAR, CEO, and Founder of the company, brings extensive experience in diverse markets across five continents. With a focus on skincare, hair care, beauty, nutraceuticals, and organic food, Infinite Online Shopping Pvt. Ltd. is well-equipped to spearhead NATURTINT's success in the expanding Indian market.
The collaboration between Phergal Laboratories and Infinite Online Shopping Pvt. Ltd. signifies the convergence of exceptional leaders in their respective fields. María del Pino Navarro, Managing Director of Phergal Laboratories, Karishma Jeswani Mahtani, Global Marketing Manager, and Tatiana Soronga, Export Area Manager, join forces with Sonali Gaikwad, Business Head for Beauty Category at Infinite Online Shopping Pvt. Ltd., Vanshita Jain, Brand Coordinator - Beauty, and Himadri, DGM - Marketing, to ensure the triumphant entry of NATURTINT into India.
Announcing the launch on the company's LinkedIn page, Phergal Laboratories reiterated its commitment to deliver innovative and sustainable hair care solutions to consumers worldwide. The entry of NATURTINT into the Indian market marks an exciting milestone in Phergal Laboratories' journey, as the company expands its global footprint and introduces NATURTINT to the discerning Indian market. With its dedication to innovation, sustainability, and superior quality, Phergal Laboratories is poised to revolutionize the hair colour market in India, one vibrant shade at a time.