DIGITAL AVATAR META PLATFORMS CAPSULE COLLECTION SIGNATURE LOOKS NEW RELEASES LUXURY FASHION METAVRSE VIRTUAL FASHION AUGMENTED REALITY NFTs AVATAR OUTFITS META AVATARS STORE. GLOBAL
By IFAB MEDIA - NEWS BUREAU - July 21, 2023 | 111 3 minutes read
Luxury fashion house Valentino is embracing the virtual world with a captivating capsule collection of digital avatar outfits, set to debut on Meta platforms, including Instagram, Facebook, Messenger, and virtual reality experiences. The brand's innovative move into the Metaverse will offer fashion enthusiasts a unique opportunity to style their avatars with six exclusive looks inspired by Valentino's latest collection. The Meta Avatars store will feature these stunning designs, reflecting the brand's signature style and incorporating the newly-released Valentino Garavani Rockstud ballerinas.
Valentino is set to make waves in the virtual realm with its upcoming venture into the Metaverse. The luxury fashion house will release a capsule collection of special digital avatar outfits, catering to fashion-forward users on Meta platforms. Fashion enthusiasts can now virtually adorn their avatars with six distinct looks inspired by Valentino's latest collection, curated specifically for the digital world.
The collection, available at the Meta Avatars store, exudes the brand's signature style and elegance. Drawing inspiration from Valentino's latest designs, the avatars will showcase iconic patterns and prints, including the renowned Toile Iconographe—a captivating all-over pattern featuring the brand's signature logo, and the Panther print in the fashion house's signature Pink PP hue.
Among the highlights of the digital collection are the newly-released Valentino Garavani Rockstud ballerinas, a coveted accessory that will now be available for the avatars, further elevating their virtual fashion experience.
Valentino's foray into the Metaverse marks the brand's increasing interest in the digital realm. Prior to this venture, the fashion house had already ventured into virtual experiences, partnering with augmented reality company Wanna for a virtual try-on project. Additionally, the brand announced a notable partnership with UNXD—a specialist in digital luxury. Valentino has also made waves in the realm of Non-Fungible Tokens (NFTs) through its collaboration with Dolce & Gabbana.
With this latest move, Valentino aims to bridge the gap between the physical and virtual fashion worlds, catering to the evolving preferences of modern consumers who increasingly engage with digital platforms and virtual experiences.
By embracing the Metaverse, Valentino reinforces its commitment to innovation and creativity in the fashion industry. As the brand's digital avatar outfits hit Meta platforms, the fashion house is set to captivate a new audience and explore exciting possibilities in the virtual realm.
With its captivating capsule collection of digital avatar outfits, Valentino opens the doors to a realm of virtual style and expression, allowing users to curate their avatars with the brand's timeless elegance and cutting-edge designs. As the Metaverse continues to shape the future of fashion, Valentino stands at the forefront of this digital revolution, transforming the way consumers interact with luxury fashion in the virtual world.