NEW COLLECTION GLOBAL
By IFAB MEDIA - NEWS BUREAU - July 26, 2023 | 80 2 minutes read
There are infinite interpretations of femininity, fashion, and football fandom — and few know and can harness a perspective on all better than AMBUSH designer and Nike collaborator Yoon Ahn. In her new Nike x AMBUSH collection, Ahn injects a style-first approach to sport apparel, footwear and culture, inspiring a conversation that keeps sport front and center while elevating fashion and self-expression — be it in the AMBUSH multiverse, on dance floors around the world, or in the sports arena, on and off the pitch.
Through a lens that embraces her, them and him, the new Nike x AMBUSH collection invites an extended audience to the world of football fandom, and celebrates individuality, diversity and community. “Fashion is an incredibly powerful form of self-expression — it can be used to express identity, beliefs, and personal style,” says Ahn. “This collection has diverse elements that you can dress up and down to express masculine and femme energy through the eye of sport, and I’m excited to see how people will create their own unique style interpretations with the pieces.”
The Nike x AMBUSH collection includes a unisex jersey top that reimagines the classic football jersey through the nightlife-inspired AMBUSH lens; a Nike x AMBUSH Air More Uptempo Low with a luxe leather upper, original graffiti-inspired branding, and a subversive look that's pitch-perfect in the sports stadium or the club; and a metallic-silver football that takes the traditional ball silhouette and levels it up with an exaggerated colorway in a durable design.
The collection is available August 4 on Ambush, SNKRS and at select Nike retail stores.