The leading Canadian lingerie and sleepwear brand, la Vie en Rose, is thrilled to announce its expansion into the vibrant Indian market with the opening of its first store on July 28th. Located on the ground floor of DLF Mall of India in Noida, the new store will welcome customers starting 28th July 2023. The store will feature an extensive range of meticulously crafted lingerie, sleepwear and swimwear designed to enhance and embrace the diverse body types and individual preferences. From delicate lace to comfortable pyjamas, la Vie en Rose will provide a wealth of options that empower women to feel confident and beautiful.

“We are excited to bring the la Vie en Rose experience to India” said, François Roberge, President and CEO of la Vie en Rose. “Our expansion into this thriving market reflects our dedication to providing customers with exceptional fashion options and an enjoyable shopping journey” he added.

Lina Di Liello, Chief Merchandising Officer for la Vie en Rose, adds “We look forward to empowering women and encouraging their self-confidence through our high-quality products.”

Tushar Ved, President, Apparel Group (India), said, ”We are happy to bring la Vie en Rose to India, an iconic brand that embodies a lifestyle that celebrates self-confidence and empowers individuals to embrace their true selves. Our vision is to fill the void in the lingerie and sleepwear industry with a touch of elegance, sophistication, and attainable price points.”

The new store will create a warm and inviting ambience, complemented by knowledgeable and friendly staff who are passionate about assisting customers in finding their perfect fit and style. This eagerly anticipated launch signifies la Vie en Rose’s commitment to setting new benchmarks in lingerie and sleepwear fashion, combining comfort and style. The grand opening of la Vie en Rose’s first store in India on July 28th promises to be a remarkable event, marking the brand’s exciting entry into the Indian market.