REVAMPED STORE NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 31, 2023 | 92 4 minutes read
Rediscovering tradition with a Fresh Look: Parsi Dairy Farm reopens to unveil a century-old legacy
Parsi Dairy Farm, a venerable name in the culinary landscape, has unveiled a rejuvenated chapter in its remarkable history. The iconic brand, cherished for its legacy spanning 107 years, has reopened its doors to patrons with a fresh look that artfully melds tradition with modernity, while retaining the flavors that evoke nostalgia.
Pic: Bakhtyar K. Irani, Parvana S. Mistry, Meheru K. Patel, Shernaz K.Irani, Zeenia K. Patel, Sarfaraz K. Irani, Seated Jeroo Nariman
Situated amidst the evolving cityscape, the family-owned Parsi Dairy Farm has stood witness to four generations and a steadfast bond with its patrons. "We owe this city something precious for the love it gave us in all these years," reflects the sentiment of the current generation as they open a new chapter in the history of the beloved establishment.
The rejuvenation endeavor carries a resplendent Red Door, a beacon of tradition and timeless flavors, inviting patrons to rekindle their cherished memories. Inside, the windows have been transformed into living chronicles, each installation celebrating the enduring purity that Parsi Dairy Farm has embodied. From the velvety kulfi that has tantalized countless palates to the essential dairy products that have nourished homes, and the pristine milk integral to culinary creations, every window encapsulates a tale of unchanging purity.
"Our patrons have been the heartbeat of Parsi Dairy Farm across generations," says Zeenia Patel, the 4th generational owner. "Our focus has always been to stick to the basics and do them well." This unwavering commitment to excellence is now manifested in an aesthetic transformation that resonates with the cherished patrons while ushering in a renewed experience.
The revitalized store offers a space that is at once familiar and cherished, inviting patrons to relive moments, create new memories, and rekindle their affection for the Parsi Dairy Farm legacy. A dedicated area for hampers has been established, providing patrons the opportunity to curate expressions of love, care, and celebration.
The revamp encompasses not only aesthetics but also offerings. The beloved Mithai collection, with its Rajasthani and Persian influences, continues to be a testament to heritage. Yet, innovation accompanies tradition, exemplified by the introduction of "The Great Indian Toffee." This fusion of flavors is housed in packaging that echoes the brand's design evolution, while the contents remain true to the time-honored recipes.
As the sun sets on the day, the tradition of no sweets being crafted after sundown, a practice rigorously upheld over the years, continues in this renewed space. This is a reminder that while change is embraced, the essence of Parsi Dairy Farm remains steadfast.
The newly reopened store marks a pivotal moment in the brand's journey. "With the sincere hope that our revitalized space becomes a part of your lives once again, we invite you to join us on this journey to take our unchanged purity from our next generation to yours," expresses Zeenia Patel.
Parsi Dairy Farm's legacy, etched in the hearts of generations, stands renewed, promising patrons an experience that bridges the past and the present, tradition and innovation.