Hats Off Apparel, a prominent fashion brand known for its trendy t-shirts and high-quality garments, celebrated its enduring legacy in the fashion industry. Founded in 1989 by Sanjay Vig, the company has evolved into a leading fashion t-shirt brand in India, driven by a passion for fashion and a vision to create distinctive clothing.

A Pioneer in Indian Fashion

In its early years, Hats Off Apparel entered the Indian market when there were only a handful of players in the fashion t-shirt business. This early start allowed the brand to establish a strong foundation and build relationships with reliable suppliers, making quality and innovation its hallmarks. Today, Hats Off stands as a pioneer in the industry, known for its cutting-edge designs and dedication to offering top-quality fashion.

Catering to the Young and Young at Heart

Hats Off Apparel primarily caters to a fashion-savvy clientele, attracting the young and young at heart. The brand's reputation is firmly rooted in providing fashionable and stylish t-shirts that resonate with its customers' tastes.

Mission and Vision

The company's mission revolves around its passion for fashion, a commitment it has upheld for over three decades. With a clear vision to keep customers delighted with their choices, Hats Off continues to innovate and create fashion-forward clothing.

Awards and Certifications

Hats Off Apparel proudly holds ISO certification and is a member of the Clothing Manufacturers Association of India (CMAI). The brand has received recognition and awards for its contributions to the industry.

Expanding Retail Footprint

Hats Off conducts extensive business across India, covering major cities and penetrating Tier III cities. The brand also exports its products and collaborates with Multi Brand Outlets (MBOs) and Large Format Stores (LFS) to reach a wider audience.

Diverse Product Range

Beyond t-shirts, Hats Off offers jackets, cardigans, joggers, co-ord sets, and shorts. Their product portfolio includes party wear options for both summer and winter seasons.

Unique Selling Proposition (USP)

Hats Off distinguishes itself through its unique fashion sensibilities and processes, offering party wear clothing for all seasons.

Quality Assurance and Sustainability

The brand places a strong emphasis on quality assurance, focusing on yarn selection, knitting, and dyeing processes. Sustainability is a key consideration, with a preference for eco-friendly cotton fabrics.

Innovation as a Daily Practice

Innovation is at the heart of Hats Off Apparel, with a commitment to staying ahead of fashion trends and evolving customer preferences.

Manufacturing Capacities and Growth

The company operates state-of-the-art manufacturing units and plans to expand with larger units on the outskirts of Mumbai in 2025. With over 600 Multi Brand Outlets (MBOs) in its network, Hats Off continues to grow year by year.

Future Plans

While discussions regarding franchise opportunities are ongoing, innovation remains a fundamental part of Hats Off's business strategy. The brand strives to differentiate itself continuously and meet the evolving needs of its customers.

In a message to the knitwear industry, Sanjay Vig, Director of Hats Off, emphasized the importance of providing customers with high-quality products and value engineering while also highlighting the significance of physical retail in the fashion industry. With today's educated consumers having a discerning eye for quality, Hats Off Apparel aims to meet and exceed their expectations.

As the brand continues to innovate and expand, it remains dedicated to its mission of creating exceptional fashion while celebrating three decades of remarkable contributions to the fashion industry.