Campus Activewear, one of India’s largest sports and athleisure footwear brand, announces the launch of new technology - “Air Turbo” as part of Campus Nitroboost range. With this, Campus becomes the pioneer in bringing this footwear tech through specially designed ranges suited for Indian consumers. Campus Air Turbo is a revolutionary product tech designed to keep your feet cool, fresh, and comfortable throughout the day.

The Campus Air Turbo features an innovative air circulation system built right into the sole. Situated in the heel area, the Compressible Pumping Chamber (CPC) ventilation system, serves as the beating heart of this groundbreaking technology. Each step effortlessly activates the CPC system, creating a continuous pumping action that propels fresh air throughout your shoes. At the rear of the shoe lies the Inlet/Outlet Port (I/O Port), the gateway for air circulation. This dynamic port grants you control over the airflow as per your requirement. Completing the entire mechanism is the Air Passageway connecting the pumping chamber, the inlet/outlet port, and the inner part of the sole to facilitate the flow of air.

Speaking about the new launch, Prerna Aggarwal, CMO of Campus Activewear Ltd. said, “Young consumers are always on the move, leading an active lifestyle that requires comfortable footwear. With the moist and humid weather conditions that we experience in India, they may have had challenging situations with shoes that retain moisture and cause pain or produce odour. To solve the issue, we introduced this technology that support their daily active lifestyle and help them achieve their fashion goals. We are excited to bring Campus ‘Air Turbo’ for the Indian consumers and are sure that its thermal management technology will elevate the footwear experience.”

Designed to keep the consumer's feet fresh and redefine your shoe-wearing experience despite extended periods of wear and usage, Campus Air Turbo offers numerous benefits. The cutting-edge technology enhances comfort by helping in dissipating air and moisture. Whether you’re engaged in intense activities or simply going about your day, Air Turbo is your ally in temperature regulation and ensuring your feet never feel excessively warm. Moreover, the constant airflow contributes to improved hygiene.