SUSTAINABLE SHOPPING NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - September 26, 2023 | 45 3 minutes read
Sports brand PUMA India is introducing a sustainable shopping experience for customers during the festive season by implementing an Internet of Things (IoT) solution to enhance indoor air quality (IAQ) across its stores. PUMA has already achieved Air Quality (AQ) certifications for five of its stores from the accredited Indian testing lab NABL (Accreditation Board for Testing and Calibration Laboratories), confirming the effectiveness of the program. The selection of these stores was based solely on AQ statistics to ensure regional diversity.
"In a pioneering program for sportswear retail in India, PUMA is committed to providing a state-of-the-art shopping experience and improved indoor air quality in the stores for customers this festive season," said Vishal Gupta, Executive Director – Retail at PUMA India.
In total, 80 more PUMA stores are in line to receive IAQ certification, demonstrating the company's commitment to providing a high-quality in-store experience for shoppers. The innovative IoT solution combines hardware and software, connecting the store's electro-mechanical equipment to a central database. This enables real-time monitoring of both energy consumption and IAQ. The system continuously collects and analyzes data, manages equipment operations, and provides actionable insights for store managers to optimize energy usage and maintain improved air quality.
"Our continued investment in technology is a reflection of our commitment to be at the forefront of operating smart and sustainable PUMA retail outlets in the country," Gupta added.
PUMA India's initiative sets a milestone in the country's retail landscape, as it is the first brand to deploy this advanced technology across its stores. In an industry increasingly concerned about its environmental impact, PUMA is leading the way toward a greener, more responsible shopping environment.
"We are proud to provide IoT technology to PUMA to enhance the in-store experience while helping reduce the stores’ carbon footprint," said HAPS Dhillon, General Manager, Sales at EcoEnergy Insights. "This is a pioneering program in sportswear retail in India and we are fully committed to enabling PUMA with the best IoT technology to drive additional value levers like efficient store design and reduced lifecycle asset costs."
PUMA's innovative approach to maintaining indoor air quality demonstrates its dedication to climate action and sustainable practices in the retail sector.