Myntra, one of India's leading fashion, beauty, and lifestyle e-commerce destinations, has unveiled an innovative AI-powered chatbot, "Maya," designed to elevate and customize customers' shopping experiences while expediting their decision-making process. This advanced chatbot, initially available during Myntra's annual Big Fashion Festival (BFF), empowers users to effortlessly navigate the vast array of styles, offering tailored recommendations and real-time conversational assistance.

Maya is an intelligent and intuitive virtual assistant, proficient in comprehending users' specific needs. Drawing from Myntra's extensive catalog of 2.3 million fashion, beauty, footwear, and home products, Maya provides precise product suggestions, ensuring customers find exactly what they desire. Furthermore, Maya excels at engaging in conversational shopping, adeptly handling complex queries such as event-specific fashion advice or gift recommendations. By remaining contextually aware throughout the conversation, Maya delivers a seamless and convenient shopping experience, significantly reducing decision-making time.

Powered by OpenAI's ChatGPT, Maya combines natural language processing with Myntra's in-house cataloging and search technology, aligning with modern shopping and interaction preferences. Users can interact with Maya as they would with a sales assistant, receiving immediate and relevant fashion insights.

Initially, this feature will be available to 10 percent of Myntra's user base, with plans for wider accessibility in the future. Future enhancements include summarizing ratings and reviews, aiding in size selection, and integrating voice and image capabilities. Additionally, Maya will soon support vernacular languages, catering to tier II and III cities. Stringent safeguards are in place to prevent misuse, ensuring that Maya responds only to relevant inputs on the platform.

Raghu Krishnananda - Chief Product and Technology Officer, Myntra said, “The introduction of our AI-powered shopping assistant, Maya, marks a significant milestone in our journey to elevate the shopping experience of millions of fashion-forward shoppers in the country by providing a conversational interface to our users. As the festive season kicks in, we eagerly look forward to our customers engaging   with Maya, with the confidence that their quest for finding the perfect fashion and lifestyle needs will be met with enhanced convenience.”

Myntra's Big Fashion Festival promises an exciting festive season, featuring irresistible offers on domestic and international brands. Customers can also enjoy an additional 15 percent discount when using Myntra's co-branded credit card in partnership with Kotak Mahindra Bank, adding more value to their festive purchases.