Reliance Retail, a name synonymous with innovation and affordability, has made its mark once again with the launch of 'yousta' at Forum Center Mall, Edappal, Kerala. This pioneering format is set to offer a wide range of fashion products for both men and women, with an emphasis on affordability.

'yousta' is positioned as a brand that caters to the fashion needs of the youth, offering an array of trendy clothing items priced below ₹999, with the majority falling below ₹499. This strategic move signals Reliance Retail's intention to capture a larger share of the value-oriented fashion market, placing it in direct competition with other retailers targeting budget-conscious consumers.

In line with its youthful ethos, 'yousta' represents not just a brand but a way of life that resonates with the dynamic youth of India. The team behind 'yousta' is committed to staying connected with the younger generation, continuously evolving and adapting to their ever-changing fashion preferences.

'yousta' isn't just about clothing; it's about empowering the youth to express themselves freely through their fashion choices. It gives a voice to the youth and recognizes them as the true stars of the fashion universe.

The launch of 'yousta' at Forum Center Mall, Edappal, signifies Reliance Retail's unwavering dedication to providing affordable, fashionable choices to the youth of Kerala and beyond.