Pure Home + Living (PHL), a distinguished brand under the DLF Brands umbrella, is proud to announce the recent launch of its new store at The Kopa, Pune. This latest addition to the DLF Brands family is set to become a go-to destination for homeowners and décor enthusiasts looking to elevate their living spaces.

Established in 2006, DLF Brands has been a prominent player in the fashion and retail industry, known for its commitment to excellence. In 2011, they introduced Pure Home + Living, a brand designed for 'Inspired Living.' PHL offers an exquisite range of both classic and contemporary home accessories, making it India's leading home décor and lifestyle brand.

Pure Home + Living (PHL) is recognized for its 'masstige' positioning, which marries the concepts of mass appeal and prestige. The brand curates a colorful array of high-quality home and lifestyle products that add a touch of special to everyday living. PHL sets itself apart with its unparalleled product quality, a diverse spectrum of color choices, and competitive prices.

With every changing season, Pure Home + Living introduces a special collection designed to rejuvenate living spaces. This approach aligns with PHL's mission to inspire and elevate daily life through tasteful and affordable home decor.

The launch of Pure Home + Living at The Kopa, Pune is set to offer Pune's residents a chance to explore the brand's unique and stylish offerings. Whether you are seeking classic elegance or contemporary flair for your living space, Pure Home + Living has something exceptional in store for you.