As the cricket fever grips the nation with the upcoming World Cup, Lenskart steps  onto the field with a high energy campaign that promises to redefine the  intersection of eyewear and cricket fandom. The campaign is not just a celebration  of cricket, it’s a journey into the heart of the sport, unveiling Blue Billion– eyewear  that brings together the true blue fans of the sport! From sporty frames to iconic  designs, Lenskart has crafted eyewear that complements every cricket enthusiast.

The Blue Billion Collective has eyewear for every age, gender and style preference,  with the common thread of passion for the sport tying it all together. It features  collections from Vincent Chase, Lenskart Air, Boost and Hooper, across eyeglasses,  sunglasses and sports glasses. Colors of Team India meet inspiring cricket prints in  this collective.  

Speaking on the occasion Ramneek Khurana, Co-Founder, Lenskart adds  “Together, India is ready to celebrate the spirit of cricket and Lenskart aims to be  there every step of the way, ensuring that fans not only see the world through their  lenses but also witness the magic of cricket through the lens of enthusiasm and  passion. “ 

Lenskart's World Cup campaign is more than an announcement; it's an invitation to  join the frenzy. With a commitment to innovation, style, and the spirit of cricket,  Lenskart aims to be a significant player in this World Cup season. Being a part of this  extravaganza, aligning its brand with the euphoria that only cricket can bring  showcases the brand’s ability to adapt and flourish in a rapidly changing market landscape.