Aditya Birla Fashion and Retail Ltd. proudly unveiled a groundbreaking milestone with the grand inauguration of its very first Pantaloons OnLoop store in JP Nagar, Bengaluru. This forward-thinking store marks a significant leap in transforming the fashion retail landscape, introducing a pioneering shopping experience designed for the vibrant and tech-savvy young customers.

Pantaloons OnLoop, a playful and technology-infused experiential store, is crafted to cater to the evolving preferences of the contemporary youth, encapsulating their pursuit of fun and excitement in every aspect of their lives.

Spanning a generous expanse of 70,000 square feet, the store promises an immersive sensory experience, transcending beyond mere fashion. Boasting a diverse spectrum of over 50 fashion brands covering categories such as Apparel, Footwear, Watches, Sunglasses, Cosmetics, Bags, and more, Pantaloons OnLoop stands as an unrivaled fashion hub. Embracing renowned ethnic wear brands like Tasva, Jaypore, and Pantaloons exclusive brands including Rangmanch, Akkriti, and Indus Route, the store ensures a rich collection. The store also hosts iconic sportswear classics such as Puma and Skechers, alongside cutting-edge brands like GIVA and Korean skincare brand Quench, all under one roof, delivering a fashion-centric experience.

Elevating the shopping journey, Pantaloons OnLoop integrates Smart Trial Rooms, an Endless Aisle, and a Customisation zone with innovative heat transfer technology. Moreover, it offers unique options like embroidered badges and customized bag tags, fostering a seamless and personalized shopping experience.

Sangeeta Pendurkar, CEO of Pantaloons, Style Up, and Marigold Lane, commented on the launch, stating, "Pantaloons has evolved as a fashion playground for the modern youth. Taking this vision to new heights, I am thrilled to introduce Pantaloons OnLoop as the ultimate destination for the Gen Z, catering to their lifestyle and fashion desires. Envisioned as a realm of creativity, Pantaloons OnLoop presents customers with an unmatched shopping experience."

Pantaloons OnLoop represents a haven for the next generation of customers who lead lives steeped in constant innovation and looped experiences. Designed as a captivating destination, it promises a fun-filled loop that customers will eagerly revisit.

For a dynamic and immersive retail experience that aligns with the pulse of the modern generation, Pantaloons OnLoop stands as the ultimate stop for the young, the tech-savvy, and the fashion-forward.