CAMPAIGN SPRING SUMMER COLLECTION NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - April 14, 2023 | 449 3 minutes read
Wrogn, one of the leading fashion and apparel brand for men in India, co-created by Virat Kohli, has launched a new campaign, Wrogn Mystery that has created a buzz and intrigue among its followers. The brand and Virat Kohli posted mysterious images on its social media handles showing Virat Kohli with unrelated objects, such as a basketball and a fire extinguisher, a pan and a plant, a saxophone and a lamp, and an umbrella and a balance scale. All these images are captioned with the hint, #IYKYK, which stands for “If You Know You Know,” leaving fans to decipher the connection between the two items.
Wrogn kick-started its SS’23 collection with this campaign recently with a series of these puzzling posts creating curiosity amongst consumers and brands alike.
Virat Kohli said, “I'm thrilled to see the response from our fans and customers for the Wrogn Mystery campaign. It's always great to engage with our followers in innovative ways, and the campaign has succeeded in catching the attention and creating curiosity and intrigue among the youth. I can’t wait for the second phase of this campaign when it all comes together #IYKYK”.
Vikram Reddy, Co-Founder and COO of Universal Sportsbiz Pvt Ltd, the parent company of Wrogn said “With #IYKYK activation, we wanted to get the attention of the youth and showcase the curiosity and intrigue created among consumers and play with the idea of hidden connections and inside knowledge. Following this activation, a one month long 360-degree campaign is underway to further support this Wrogn Mystery and take it a step forward.”
Keeping the mystery alive, the brand has created a 360-degree campaign activating shop window displays, branding on shopping bags, purchase bill branding, cluster branding at malls, installation at city centre hubs, and theatre displays for the next one month.
About USPL
USPL brands are retailed at over 350 points of sale with a geographical spread across 144 cities nationally. The brands are retailed at Shoppers Stop & Pantaloons, the Large Format Retail along with multi brand outlet (MBO) channels, and on Myntra, Flipkart, on marketplaces, besides its exclusive brand outlet (EBO) in over 45 plus cities and its brand website. USPL looks to expand its channel through large format retail (LFR), popular MBO’s and exclusive brand stores expanding the reach to over 1000 point of sale for its brand in the next 2-3 years.
