NEW LAUNCH NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - November 29, 2023 | 131 3 minutes read
The rebranded RWDY introduces a fresh logo and an entirely new collection that captures the essence of Indian culture and heritage. Noteworthy is the choice of the lotus as the symbol of the brand, owing to its significance in ancient traditions, religions, and mythology. The much-anticipated collection is scheduled to launch on December 6, 2023, promising a distinctive fusion of contemporary street style with traditional Indian elements.
In the announcement video, narrated by Vijay himself, the actor outlines the brand's philosophy, emphasizing the importance of embracing and celebrating India's rich heritage and culture. The narrative delves into history, asserting that India's forefathers were once kings before external influences disrupted the nation's prosperity, leaving it in debt and fighting for survival. The video boldly declares that the time has come for India to reclaim its respect on the global stage.
"We are not here to play; we are here to take over and make the world say namaste," Vijay declares in the video. The brand's mission is to empower individuals with a sense of pride in their Indian identity, fostering a deep connection to the nation's cultural roots.
Expressing his enthusiasm, Vijay shared the brand's relaunch on his social media, stating, "A new wave. An era of pride. Rooted in Indian Culture, Let Culture reign the streets. Time to reclaim Indian Supremacy. Let the revolution begin."
Starting from the streets of India, RWDY aspires to make its mark on the streets of the world. At the core of the brand lies its mantra, 'Reclaiming Your Indian Superiority.'