NEW STORE NATIONAL
PUNE, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - December 4, 2023 | 68 2 minutes read
Lavie, synonymous with chic and sophisticated handbags, has opened its doors to an enchanting new store at East Block First Floor in Amanora Mall, Pune. The store promises a showcase of elegance at every corner, inviting patrons to immerse themselves in the world of timeless fashion.
Lavie's journey began in 2009, during a private family event where colorful handbags designed by Shobha Tainwala for attending guests became an instant sensation. Encouraged by friends to continue crafting these chic accessories, Shobha approached her brother for assistance in managing the surging demand.
Recognizing a clear gap in the market for high-profile bags, the visionary brother-sister duo decided to establish Lavie as a world-class brand. Their quest for excellence took them on a journey through vibrant landscapes across Europe and Asia, where they sought design inspirations and sourced the finest materials.
The years 2010 to 2012 marked transformative travels that inspired the birth of Lavie. The brand's name itself is derived from the popular French phrase "La Vie en Rose," translating to 'Life in Pink Hues,' encapsulating the essence of its vibrant and stylish offerings.
The new Lavie store at Amanora Mall is a testament to the brand's commitment to providing patrons with not just handbags but an experience of luxury and sophistication. Lavie's collection is an ode to the beauty of life, echoing the brand's journey from its inception to becoming a celebrated name in the fashion industry.