Newme, the pioneering Gen Z-focused fashion-tech startup, has stepped into the vibrant Mumbai market with the grand opening of its first flagship store at Infiniti Mall, Malad. Nestled on the 2nd floor and spanning 3600 sqft, the store is meticulously designed to cater to digital-native consumers, providing an interactive and 'Instagrammable' environment tailored for the selfie-savvy generation.

Setting itself apart in the Indian fast-fashion landscape, Newme introduces over 500 fresh and trendy designs weekly, leveraging technology to optimize its supply chain. The brand's omnichannel approach, deviating from the online-only strategy prevalent in the fashion industry, has significantly contributed to its growth in the past year, propelled by seamless tech integration and effective marketing strategies.

Sumit Jasoria, Co-Founder and CEO of NEWME, expressed enthusiasm about the Mumbai launch, stating, “We are thrilled to inaugurate our first flagship store in Mumbai, the fashion capital of India! Mumbai, as the epicenter of the entertainment industry, sets trends in fashion, making it an ideal choice for our second offline presence. We strategically selected Infiniti Mall due to its accessibility for a large portion of our loyal customers in Mumbai. As we continue to expand, we look forward to the journey ahead, planning to establish over 12 stores across India in the next year. With this momentum, we are confident in becoming Gen Z's preferred fashion brand in India.”

Newme's recent Black Friday Sale showcased its popularity, with customers queuing up outside stores in Bengaluru, resulting in an impressive 10X growth in a single day. This surge underscores Newme's ability to captivate its selfie-savvy audience and meet the demands of fashion-forward Gen Z women in India.

With a strong focus on technology-driven engagement, expanding retail reach, and inspiring Gen Z fashion enthusiasts nationwide, Newme is set to redefine the retail experience for the digital-savvy generation.