CAMPAIGN GLOBAL
By IFAB MEDIA - NEWS BUREAU - April 15, 2023 | 67 2 minutes read
Jimmy Choo unveils the brand’s spring 2023 campaign featuring supermodel Kendall Jenner who is returning for a second season as a continuation of the Time To Dare series.
Photographed by Carlijn Jacobs in New York, the campaign reflects the confident and daring personality of the brand. Kendall embodies the ethos of the Jimmy Choo woman with her timeless glamour and effortless energy within the quintessential city skyline.
Inspired by super heroines and the transformative power of fashion, the Summer 2023 collection channels exaggerated proportions and feminine design codes to sublime effect: from the statuesque platforms on the heeled Tilda 140 loafer to the neon green Neoma 110 sandals. Denim is a key focus, underscoring a notion of Y2K nostalgia. Refined yet raw denim hallmarked by the brand’s JC Monogram, decorates the Avenue Quad handbag and Talura 100 heels – complete with the new Diamond Chain. This signature hardware also plays out across new handbags including the luxe Diamond Frame Clutch and Diamond Soft Hobo. Finally, specially crafted patent denim- in the form of bold Maceo over-the-knee boots and accessories - speaks to the multifaceted nature of modern glamour that is at the heart of the brand’s design philosophy.