ASICS, a global leader in sports footwear and apparel, is excited to announce the consecutive openings of new stores at prominent locations including Malhar Ludhiana, Mall of Asia Bangalore, AIPL Joy Central Gurgaon, Sarathcity Hyderabad, Forum Mall Kochi, and CG Road Ahmedabad.

With a legacy of over 60 years, ASICS has been at the forefront of sports innovation, introducing design philosophies that have revolutionized the athletic world. The brand's commitment to excellence is evident through its research and development center in Kobe, Japan, where collaboration with male and female athletes drives scientific advancements in sports products.

ASICS has pioneered groundbreaking technologies, including the core GEL cushioning system and revolutionary Impact Guidance System (I.G.S.) and Biomorphic designs, creating some of the most comfortable and performance-enhancing shoes and apparel for athletes and active consumers.

Philosophy of ASICS: The company's philosophy, encapsulated in its name, stands for the Latin phrase "Anima Sana In Corpore Sano," translating to "Sound Mind In A Sound Body." This philosophy echoes ASICS' unwavering commitment to consistency, innovation, quality, and originality.

The recent store openings mark a strategic move by ASICS to enhance the sports retail experience for enthusiasts across diverse regions. The new locations provide access to ASICS' cutting-edge products, designed to support athletes and active individuals in achieving their goals.