CAMPAIGN GLOBAL
April 20, 2023 | 31 4 minutes read
Michael Kors is pleased to announce the launch of the spring-summer 2023 Michael Kors collection ad campaign, photographed in Monte Carlo by renowned Dutch duo Inez van Lamsweerde and Vinoodh Matadin.
The new campaign features models Mica Argañaraz and Mona Tougaard dressed in the season’s luxe styles and photographed amidst the unique destination’s most iconic vistas. The striking imagery epitomizes the collection’s theme: urban resort.
“Urban resort to me is the best of both worlds, it’s the luxury and sleek elegance of city life with the laid-back glamour you find in the best resorts,” says Michael Kors. “This collection uses a lot of elements that you normally find on holiday—lots of white, lots of bareness, soft caftans, and bare strappy sandals—mixed with the crisp tailoring and polish you need in an urban environment. Monte Carlo was the perfect destination to bring the mood of the collection to life.”
Balancing city rigor with the relaxed allure of resort life, the entire collection includes everything from sarongs and caftans to sharply tailored suits and Chesterfield coats. A palette of crisp white, graphic black, tropical lime and bold poppy is balanced by soft tones of pearl, silver, dune and gold. Movement and light are accentuated by romantic fringe, high-shine sequins and liquid fabrics, all juxtaposed with architectural silhouettes and sculptural jewellery. The result is a wardrobe that celebrates the body and works in every destination around the world.
The timeless Campbell satchel, crafted from luxe Italian leather and designed to be the ultimate carryall, is a favourite for Spring/Summer. The season’s other must-have handbags: the Dede hobo, a slouchy, oversized bag that exudes nonchalant chic, and the Tina minaudière, a statement Italian leather clutch made for evenings of pure glamour.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.