In a momentous stride within the beauty industry, JUICE Cosmetics introduces Color Luxe, an innovative lip color range, during the prestigious Cosmoprof India event. This trailblazing lip color collection promises to redefine timeless beauty, incorporating the revolutionary ingredient BioRetinol for the first time in Indian lip products.

What sets Color Luxe apart is its infusion of BioRetinol, an ingredient that not only bestows a timeless glow to the lips but also represents a breakthrough in cosmetic technology. JUICE Cosmetics prides itself on crafting products that not only dazzle aesthetically but also prioritize consumer well-being.

Color Luxe is formulated with uncompromising standards, boasting freedom from harmful chemicals and parabens. It's cruelty-free and fortified with naturally sourced SPF 15, ensuring added sun protection. The lip color indulges lips with ultra-hydration, courtesy of shea butter and natural moisturizing factors. Embracing plant-based beauty principles, JUICE Cosmetics delivers a product that enhances beauty while aligning with eco-conscious values.

Jitendra Kamra, Founder and Managing Director of JUICE Cosmetics, expressed enthusiasm at the launch, stating, "This marks the beginning of our new initiative, with plans to introduce diverse categories in the future. At JUICE Cosmetics, our commitment lies in crafting Supersafe products that not only enhance beauty but also prioritize the wellbeing of our mothers, sisters, and daughters."

Color Luxe boasts a Super Safe ingredients list, featuring:

• Bio Retinol: Infusing lips with an ageless glow.

• SPF 15: Providing broad-spectrum sun protection.

• Complete Lip Care: Offering ultra-hydration from shea butter and natural moisturizing factors.

• Transfer-Proof and Waterproof: Ensuring lips shine through all occasions without any transfer or fading.

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This multitasking lip color transcends conventional beauty standards by hydrating, sun-protecting, and adding a youthful glow, all without transferring throughout the day. Color Luxe offers an enticing range of 18 striking colors, catering to diverse preferences, whether classic reds, playful pinks, subtle nudes, rich browns, or deep plums.

JUICE Cosmetics, with a distribution network covering 21 states and serving over 30,000 retail outlets throughout India, aims to empower women through their elegant makeup range. Their products, infused with high-quality, multitasking natural ingredients, accentuate a woman's beauty, believing that natural ingredients unlock the true potential of makeup.