NEW COLLECTION NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - April 15, 2023 | 29 3 minutes read
Soch, has launched its latest spring-summer Collection 2023.The new collection by Soch draws inspiration from the rich legacy of traditional Indian art and crafts that can be found in every nook and corner of the country. From the intricate mural crafts of Gujarat, the rich tradition of decorative art at door fronts to the age-old weaving techniques of Ikat, the collection pays homage to the diverse range of traditional art forms that have been a part of Indian culture for centuries- Kolam, Lippan art, and Ikat.
The Kolam Edit draws inspiration from the geometric patterns made every day at home with white rice powder in the form of Rangoli. The collection features intricate geometric patterns with embroidery inspired by the art of Kolam.
The “Muse of Mirrors” capsule is inspired by the traditional Lippan mural craft from Kutch, Gujarat, showcasing intricate patterns that have been used on each piece to enhance necklines, sleeves, borders, and silhouettes in a delicate and tasteful way.
Lastly, “Ikat Impressions” features sarees inspired by traditional Ikat weaves. The collection showcases patterns made by this complex and labour-intensive technique of tie-dye and weaving. It includes single and double Ikat pattern prints from Sambalpuri, Pochampally, and Patola.
The colours of the Soch spring summer collection are light, summary with emphasis on pastels, that capture the essence of the season. The collection comprises sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, kaftans and more in a broad spectrum of colours, making it perfect for any occasion. The collection features traditional prints, intricate work, and exquisite designs.
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About Soch
Soch launched its first exclusive outlet in February 2005, committed to a fashionable range of ethnic wear for women at affordable prices. The company, based out of Bangalore, has over 150 stores (across 60 cities) at convenient locations in Angul, Bangalore, Bareilly, Berhampur, Belgaum, Bellary, Bhimavaram, Bhopal, Bhubaneswar, Bijapur, Calicut, Chandigarh, Chennai, Cochin, Coimbatore, Davangere, Dharwad, Erode, Goa, Gorakhpur, Gulbarga, Guntur, Gurgaon, Hospet, Hubli, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Kannur, Kanpur, Kathmandu, Kolhapur, Kolkata, Kurnool, Lucknow, Mangalore, Mumbai, Muzaffarpur, Mysore, Nellore, NewDelhi, Nizamabad, Patna, Pondicherry, Pune, Raipur, Ranchi, Salem, Shivamogga, Thane, Thiruvananthapuram, Tirupati, Travancore, Trichy, Tumkur, Udupi, Vadodara, Vijayawada, Visakhapatnam, Zirakpur. Soch is an ethnic brand designed for the modern Indian woman. It has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear.
