The collection was developed on the basis of feedback from fashion students from top institutes across India who spotted real-time denim trends across India. The result is a collection that truly represents what people wear on the streets every day, showcasing their personal style through a range of fits, colours, washes, and self-expression.

Rajesh Gupta, the former Design Director at Levi's India, collaborated with Jindal Worldwide, on the project “Denim Eye powered by Jindal Textiles”. The Denim Eye project is an important initiative that will help shape the future of the denim industry in India, and as it continues to inspire and inform the sector.

The denimeye collection of fabrics has come out to be a perfect solution for Indian brands and retailers as it is based on consumer insights garnered from primary research. Based on an initial feedback from road shows held in Mumbai, Delhi and Bangalore It is a big hit with fashion-forward brands and retailers looking for the latest in denim styles.

About Jindal Worlwide Limited

Jindal Worldwide Ltd is one of India’s largest publicly listed Textile Conglomerates.  It’s a vertically integrated one-stop-shop for denims, khakis and printed and yarn-dyed shirting’s for Indian and overseas customers. Over the past 3 decades Jindal Worldwide have been reinventing their portfolio of textile products to offer innovation and contemporary design. Jindal Textiles’ products are created out of passion for creating the best. With state-of-the-art technology, latest research labs and updated design house, they bring the finest quality fabrics for their customers.

About Rajesh Gupta

Rajesh Gupta is a well-known name in the Indian fashion industry, particularly in the area of denim. He has spent over two decades in the industry and has held various leadership positions throughout his career. One of his most notable roles was as the Design Director of Levi's India, where he played a crucial role in shaping the brand's aesthetic and direction. Gupta's experience and knowledge of the denim market helped him create a strong connection between denim and the streetwear style, He is known for his innovative designs and his ability to create a sense of timelessness in his work.