NEW SALON NATIONAL
BHUBANESHWAR, ODISHA, INDIA
By IFAB MEDIA - NEWS BUREAU - December 18, 2023 | 100 3 minutes read
In a significant move, luxury men's grooming brand Truefitt and Hill has expanded its presence with the grand inauguration of a new franchise retail outlet in Bhubaneswar. The momentous occasion was graced by the presence of the esteemed actor and politician Siddhanta Mahapatra, along with other local dignitaries, marking the beginning of a new era in grooming excellence for the discerning gentlemen of Odisha.
Lloyds Luxuries Limited's Chairman, Shreekrishna Gupta, expressed his thoughts on the growth trajectory in luxury grooming, emphasizing the increasing awareness of the benefits of personal care in today's world. He conveyed the brand's commitment to providing an elevated experience in the luxury grooming market, stating, "Our brand caters to an elevated experience in the luxury grooming market. We're confident that this new location will thrive, given our commitment to unmatched grooming services for men."
The newly inaugurated 1,400-square-foot store is designed to offer a luxurious ambiance, featuring a 'Royal Suite' and a private room. This strategic design aligns with Truefitt and Hill's mission to redefine the grooming landscape by providing not just services but an immersive and indulgent experience for its clientele.
Truefitt and Hill, recognized as the world's oldest barbershop, have been at the forefront of men's grooming for decades. With a rich heritage and commitment to quality, the brand has become synonymous with excellence in grooming. The Bhubaneswar outlet becomes the latest addition to their extensive network, which spans over 30 stores, each offering a curated selection of over 150 premium grooming products.
Prannay Dokkania, COO, and Managing Director of Lloyds Luxuries Limited, acknowledged the significant shift in men's grooming perceptions over the past decade. He reiterated the brand's dedication to enabling everyone to feel their best by offering expertise and tools for an unparalleled grooming experience. "Our brand resonates deeply with modern Indian men due to our emphasis on top-notch quality and innovation," added Dokkania.
The grand launch in Bhubaneswar is seen as another strategic step towards realizing Truefitt and Hill's vision for growth and expanding its footprint across India. The brand aims to continue redefining the grooming landscape, providing world-class experiences to the discerning gentlemen of Bhubaneswar and beyond. Truefitt and Hill's commitment to quality, innovation, and the highest standards of grooming excellence positions it as a leader in the industry, catering to the evolving needs of the modern Indian man.