GenZ-focused e-commerce brand FREAKINS has announced a vibrant collaboration with Apoorva Makhija, widely known as The Rebel Kid.

The FREAKINS X APOORVA collection embodies youthful exuberance and trendsetting style, featuring bold patterns and unconventional designs. The collaboration reflects the brand's commitment to providing GenZ with fashion that aligns with their audacious and free-spirited nature.

Harpreet Kaur, Head of Brand Marketing at FREAKINS, expressed enthusiasm, stating, "Apoorva Makhija brings an electrifying energy to everything she does, making her the perfect collaborator for Freakins. This collection is a manifestation of the chaotic brilliance that defines both Apoorva and our brand. We are thrilled to present this unique line that captures the essence of GenZ in all its unapologetic glory."

The exclusive FREAKINS X APOORVA collection is set to debut on the FREAKINS website starting from December 16, 2023.