INVESTMENT NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - January 3, 2024 | 98 2 minutes read
Marketing consultancy firm, Spring Marketing Capital, has officially announced its strategic investment in the rapidly growing jewellery start-up, GIVA. Raja Ganapathy, CEO of Spring Marketing Capital, expressed his excitement about the collaboration in a recent announcement.
"We are thrilled to share that Spring Marketing Capital is now an investor in GIVA, thanks to the successful collaboration with Ishendra Agarwal and the entire GIVA team," stated Ganapathy in a post.
Ganapathy commended Ishendra Agarwal, the founder of GIVA, and his team for their remarkable achievements in building the brand within a span of four years. He highlighted the close partnership between Spring Marketing Capital and GIVA, emphasizing the creation of a distinctive and differentiated fine jewellery brand.
"In just four years, Ishen and the team have transformed GIVA into a trailblazing fine silver jewellery business. With a sharp focus on the product, careful attention to unit economics, and an ambitious growth plan, we believe GIVA's journey is only beginning. As the first retail stores open and GIVA embraces a robust omnichannel strategy, the brand is well-positioned for significant growth in the coming years," Ganapathy added.
Notably, GIVA had secured Rs 40 crore in debt funding from Alteria Capital, a venture debt firm, in March 2023. With Spring Marketing Capital's investment, GIVA is poised to further strengthen its position in the jewellery market and explore new avenues for expansion.