Key Highlights:

• The Body Shop marks a historic achievement by ensuring all its product formulations are 100 percent vegan.
• The brand launches a playful campaign, perfectly timed with Veganuary, humorously addressing common reactions to veganism.
• In 2021, The Body Shop set the goal of complete veganism, with 60 percent of its products already carrying the Vegan Society mark.
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• Anticipating a robust growth of 6.31 percent CAGR in the vegan beauty products market over the next five years.
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Statement from Ian Bickley, Chief Executive Officer, The Body Shop: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”

The Body Shop's commitment to vegan beauty aligns with the evolving consumer preferences and ethical considerations, reinforcing its position as an industry trailblazer. As the beauty landscape continues to evolve, The Body Shop sets a commendable standard for sustainability and cruelty-free practices, leading the way for a more conscientious beauty industry.