Indo Count Industries is putting the spotlight on new constructions and designs in fashion bedding at Heimtextil this week.

The Indian manufacturer’s new fashion bedding factory, opened in 2023, specializes in filled articles including quilts, comforters, mattress pads and pillows. Designed for efficiency in energy and labor, the state-of-the-art automated top-of-bedding line uses a new ETON system for production in a 150,000-sq.-ft. dedicated factory. The plant’s capacity is 1.8 million units annually.

In fashion categories, an expanded Jasper Conran bedding and bath collection, exclusively from Indo Count, updates offerings including new designs, colors and an expanded top-of-bed collection with quilts and pillows. Initial placements of the Jasper Conran sheets were made with key UK retailers, with some collections expanding to select stores in the Middle East.

New for the European market, Indo Count will premier its new Reloop bedding woven with Regenerative Cotton – an advancement in cotton focused on farming techniques which build and improve soil health while reducing CO2, increasing farm diversity, and improving water and energy management. The proprietary offerings in Reloop also combine Regenerative Cotton with plant waste-based fibers, so each new product regenerates vulnerable cropland while recover[1]ing waste from ecosystems.

“In 2024, we’re proud to introduce Regenerative Cotton to our European partners, a new concept in bedding, supporting the cultivation of cotton to protect soil health through farming that is climate smart,” said K.K. Lalpuria, CEO of Indo Count. “These efforts harmonize with nature, while also maintaining and improving economic viability.”

The company’s booth at Heimtextil is located in Hall 10.2, C41.