NEW COLLECTION SUSTAINABILITY EXCLUSIVE SERIES LUXURY NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - January 12, 2024 | 67 4 minutes read
Aulerth, a pioneer in sustainable luxury, is thrilled to announce the launch of ‘Odeta’ tomorrow, its latest jewelry collection in collaboration with Ekaya Banaras, a name synonymous with artistic elegance. ‘Odeta’, meaning 'blue sea', is a tribute to the beauty and serenity of the ocean, captured through the use of turquoise-hued crystals that form the heart of this collection. The online launch of the collection is scheduled for tomorrow, and it will also be available at both their physical retail stores.
This new line, crafted with the ethos of conscious living, marks the second collaboration between Aulerth and Ekaya, led by the creative vision of Palak Shah. Merging traditional craftsmanship with modern designs, ‘Odeta’ reflects a unique blend of authenticity and innovation. Each piece, from the aquamarine-adorned pendants to the baroque-inspired cocktail rings, is a testament to the meticulous engineering and sustainability values that both Aulerth and Ekaya uphold.
In line with Aulerth's commitment to a sustainable future, the ‘Odeta’ collection sets a new standard in eco-friendly luxury. The jewels are created with minimal environmental impact, embodying Aulerth's mission to redefine preciousness in the modern world. The collection includes a range of stunning necklaces, elegant earrings, and captivating rings, each designed to enhance the wearer's individuality.
This alliance between Aulerth and Ekaya is more than a partnership; it's a harmonious fusion of strengths, resulting in heirloom-quality pieces that cater to diverse style sensibilities. ‘Odeta’ is not just a collection, it's a movement towards mindful luxury, combining the allure of timeless design with the principles of conscious living.
Vivek Ramabhadran, the Founder and CEO of Aulerth, shared his enthusiasm for the launch, remarking, "Joining hands with Ekaya Banaras marks a significant moment for us at Aulerth. Their esteemed legacy in craftsmanship and design complements our ethos of sustainable luxury. 'Odeta' – our latest collaboration, is more than just a jewelry line; it's a celebration of tradition and modernity, mirroring the deep blues of the sea with its enchanting turquoise tones. This collection embodies our commitment to authenticity, sustainability, and the art of fine jewelry."
Palak Shah, the creative powerhouse behind Ekaya, reflected on her collaboration with Aulerth for her second jewelry collection, stating, "It was a thrill to see Aulerth's impeccable designs taking on ornate silhouettes reminiscent of Ekaya’s couture lexicon. Each piece is a true collectible with unexpected details. The baroque inspired rings are my personal favourites from the collection. Ekaya’s collections have always been about socio-cultural dialogues between the past and present and the same sensibilities were translated to the jewelry pieces, too. I’m immensely excited about this collaboration and can’t wait to see how our audience wears these pieces in their own ways."
We warmly invite you to immerse in the magic of ‘Odeta’, a celebration where modern innovation meets traditional design, crafting a jewelry experience like no other. Aulerth and Ekaya Banaras are delighted to welcome you on this journey to redefine the essence of luxury while preserving India's rich heritage.