Ethnix by Raymond, a prominent name in Indian fashion, is set to kick off its latest campaign, #RightToStyle, in honor of the upcoming Republic Day. With a focus on promoting India's rich heritage, the campaign encourages fashion enthusiasts to embrace the diversity of Indian fashion and exercise their right to style with pride.

The campaign, scheduled to go live on Saturday, will run for a week, providing a platform for fashion lovers to explore Ethnix by Raymond's extensive product portfolio. The brand's collection includes a range of kurtas, kurta sets, and bundis, designed to showcase the cultural vibrancy of India.

Bidyut Bhanjedeo, Chief Business Officer at Ethnix by Raymond, expressed the brand's commitment to promoting India's rich heritage through its fashion offerings. He stated, "India has the right to style with its own clothing. We have a rich heritage, and we should showcase this in our lifestyle. Ethnix by Raymond truly imbibes this policy to dress up in its own attire."

The #RightToStyle campaign aligns with Ethnix by Raymond's vision of celebrating the unique and diverse traditions woven into the fabric of Indian fashion. By encouraging individuals to don traditional attire such as kurtas, kurta sets, and bundis, the brand aims to instill a sense of pride in India's cultural richness.

As Republic Day approaches, Ethnix by Raymond invites fashion enthusiasts to participate in the campaign, not just as a celebration of style but as a homage to the heritage that defines the nation. Through #RightToStyle, Ethnix by Raymond aims to empower individuals to make a sartorial statement that resonates with India's cultural tapestry.