Bringing the best of high-street fashion in an all-new avatar, Jack&Jones unveils a Metaverse-themed capsule collection as part of their sring/summer’2023 collection. Bridging the gap between style and augmented reality, the new collection boasts an array of bright and playful colours that are ideal for summer. This limited-edition capsule is an innovative play on 3D augmented reality, taking the shopping experience at Jack & Jones to an elevated digital realm. 

Fashion, much like technology, is advancing in ways that are bold, unpredictable, and limitless. Inspired by this thought the new Metaverse collection highlights a range of fresh new styles and designs, in bold hues with splashes of neon and reflective colours, they add a futuristic flair to all outfits. Taking a step forward to be the first ever fashion brand in India to give consumers a 360-degree experience at such a large scale, Jack&Jones has incorporated a technology led approach that allows consumers to step into a whole new world and avatar while trying on a garment from the collection. 

The new Metaverse themed capsule collection embraces the futuristic and high-tech aesthetics of virtual world and blurs the lines between the physical and virtual worlds.

Available in stores across India in early April 2023, the new Jack&Jones Metaverse collection is now available in all stores and is priced at Rs 1499 onwards.

About Jack&Jones

More than a quarter of a century ago, the brand set out to take on the world. They were just a few guys with their first jeans collection and a passion for denim that couldn't be denied. 

Many years later, they are still just one of the guys and it's still all about jeans, but the brand has added a few more people to their team along the way. Apart from a pair of good jeans to cover a guy's wardrobe needs, Jack&Jones provides a full range from urban sportswear, casual classics, neat suits, accessories, and footwear.

Jack&Jones India currently has 94 stores and 417 shop-in-shops spread across the country.