Aulerth, synonymous with transformative change, stands as a beacon of a new era in preciousness. Moving away from the ethos of mindless consumption, Aulerth embodies a deep appreciation for the artistry and value of conscientiously crafted jewelry. The brand challenges traditional perceptions of value, urging a thoughtful consideration of the materials and ideologies that define luxury.

Renowned for its high-fashion, eco-conscious jewelry created in collaboration with India's top couturiers - Ekaya Banaras, Suneet Varma, JJ Valaya, Shivan & Narresh, and Tribe Amrapali - Aulerth brings a unique blend of style and sustainability. Beyond its products, the brand's philosophy of circularity is exemplified through innovative models like 'Aulerth Loop', a rental program allowing customers to experience luxury sustainably, and a 50% credit exchange policy for purchased jewelry.

The Hyderabad store, nestled in the bustling Banjara Hills, is a physical embodiment of Aulerth's ethos. The store's design is a harmonious blend of three elements: The Energy, The Duality, and The Origin. 'The Energy' infuses the space with a nurturing, optimistic femininity, inspired by Gaia, the Earth goddess, with moss-laden walls and multi-layered design elements symbolizing hope. The ‘Duality' aspect challenges traditional norms by combining high-end luxury with mindful environmental practices, evident in the use of reclaimed materials and carbon-reducing flooring. 'The Origin' transcends boundaries, showcasing a global commitment to a sustainable future, with stucco-finish walls and elegantly curved glass displays exuding minimalistic elegance.