Actress and producer Sofia Vergara has been announced as the new Global Brand Ambassador for Schwarzkopf, representing the brand's commitment to empowering women through hair expression. The collaboration, addressing both professional and consumer audiences, is set to feature Vergara in the upcoming campaign titled "What Story Will You Tell?" where she will showcase red-carpet looks created by Schwarzkopf.

Described as the "epitome of hair goals," Vergara, known for her roles in "Griselda" and "Modern Family," will play a central role in the brand's focus on 2024 as the "year of the blonde," coinciding with her vibrant honey-blonde hair.

The campaign aims to inspire individuals to embrace their true selves and confidently share their unique stories with the world. Highlighting the powerful role of hair in self-expression, Vergara emphasizes that her partnership with Schwarzkopf goes beyond endorsing products; it's about aligning with a brand that shares her vision of celebrating the strength of self-expression and confidence.

With a history spanning 125 years, Schwarzkopf has consistently been at the forefront of the hair-care industry, offering a range of products, hair color solutions, and tools.