ColorPlus, a leading name in the men's ready-to-wear market, has introduced its latest venture with the inauguration of a New Identity store at Oberoi Mall in Goregaon, Mumbai. This marks a significant milestone for the brand, known for its premium range of clothing tailored to the modern Indian man.

Since its establishment in 1993, ColorPlus has been synonymous with innovation and style. With a focus on product excellence and a distinctive use of colors, the brand pioneered the "Smart Casuals" category, offering a range of comfortable, pre-washed cotton garments that quickly gained popularity among fashion-conscious consumers.

The opening of the New Identity store at Oberoi Mall reflects ColorPlus's commitment to providing an elevated shopping experience. Situated in a prime location, the store offers customers access to the brand's latest collections in a sophisticated and inviting setting.

With its flagship stores strategically located across the country and a reputation for international service standards, ColorPlus has become a trusted name in men's fashion. The launch of the new store further solidifies its position as a leader in the industry, catering to the evolving tastes of its discerning clientele.

As ColorPlus continues to expand its presence and uphold its legacy of excellence, the opening of the New Identity store at Oberoi Mall represents an exciting chapter in its journey. Customers are invited to explore the store and discover the essence of ColorPlus's distinctive aesthetic and unparalleled craftsmanship.