NEW BRAND AMBASSADOR NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - January 31, 2024 | 49 4 minutes read
Saritoria, the leading global platform for South Asian luxury pre-loved fashion, is delighted to announce an upcoming collaboration with the. Together, they will unveil a meticulously curated collection from Bhumi’s wardrobe, for the public to purchase, exclusively on Saritoria. This partnership not only aims to empower consumers to make conscious fashion choices but also underscores the intrinsic value of reloving and rewearing clothes, promoting a trend where conscious and eco-friendly fashion becomes a celebrated norm.
Saritoria, established by Shehlina Soomro, spearheads a preloved revolution in South Asian luxury couture. By committing to sustainability, Saritoria empowers individuals globally to adopt a fashion-forward approach aligned with ethical and eco-conscious values. Breathing new life into clothes, it champions the notion that pre-love is not only beneficial for individuals but also for the planet, promoting a harmonious balance between style and environmental responsibility.
Celebrated for her distinctive style, steadfast dedication to her craft, and unwavering commitment to sustainability, Bhumi Pednekar, through this collaboration, not only provides consumers access to her wardrobe but also initiates crucial conversations about the environmental impact of fashion as a public figure.
Speaking of her association with Bhumi Pednerkar, Shehlina Soomro, Founder of Saritoria commented,"At Saritoria, we have great respect for Bhumi’s ethos of sustainability and her work as a UN ambassador. We are incredibly excited to work with someone whose ethos is so closely aligned to our own. Saritoria was created to build a change in consumer behavior for the long term health of consumers and the planet. We believe that Saritoria is not just a platform but embodies a way of life for our customers who choose to be fashionably forward. We are here to prove that sustainability can be synonymous with luxury without costing the earth or our pockets.”
Expressing her excitement on joining the pre-loved revolution, Bhumi Pednekar shared, “As someone committed to environmental causes, joining forces with Saritoria for a wardrobe cleanse resonates profoundly with me. This collaboration not only offers a sustainable outlet for my fashion choices but also encourages a broader conversation about the importance of conscious consumerism and the positive impact of embracing pre-loved fashion. Together with Saritoria, we embark on a journey to redefine style by infusing it with purpose, promoting a sustainable narrative that transcends mere trends and stands as a testament to the power of mindful choices in fashion.”
The Bhumi X Saritoria closet sale unveils a collection of iconic pieces from Bhumi Pednekar's wardrobe, showcasing preloved luxury brands including David Koma, Michael Kors, Coach, and more. Each piece, meticulously curated by Bhumi Pednekar, is upheld with impeccable care, ensuring pristine condition. These exclusive selections, personally handpicked by Bhumi, will be available at a substantial markdown from their retail value, presenting a rare opportunity for fashion enthusiasts. Simplifying the purchasing process, the collection, along with other listed products, will be accessible on the Saritoria app.
Boasting a user-friendly interface, the Saritoria app allows users to seamlessly follow their preferred sellers, including Bhumi Pednekar, and receive timely notifications for new uploads. The platform enhances the user experience by intuitively remembering customer details and preferences. Notable features such as 'concierge services' and the 'resale button' add an extra layer of convenience, streamlining the one-click resale of items. To uphold quality and authenticity, the app implements a rigorous 3-step authentication process, ensuring that items receive the coveted 'Saritoria Seal' for conscious end customers.