SMX (Security Matters) PLC is pleased to announce its attendance at the February 6-8, 2024 Première Vision event in Paris, France. Première Vision is a bi-annual event for fashion professionals. The SMX sales and marketing team have meetings scheduled with key suppliers as well as major lifestyle and luxury brands.

SMX believes that its presence at Première Vision is a crucial first step towards sustainable transformation in the fashion industry. SMX offers a technological solution that enhances sustainability while also addressing issues like counterfeiting, and verification of the amount of recycled content.

Haggai Alon, CEO of SMX, leads a team providing turn-key solutions to verify the origination of raw materials, authenticate products, and track their distribution. The technology involves a unique marker applied to raw materials, traceable through its lifecycle via blockchain technology. A specialized reader identifies this marker, ensuring real-time monitoring from production to recycling.

Mr. Alon commented: We are seeing that the leading companies in the fashion sector are increasingly championing a new vision to strengthen their commitment to sustainability and minimize their impact on the environment. It is our mission, and a privilege, to help the industry as major luxury and lifestyle brands transition from a linear to a circular business model, while also providing solutions to the myriad issues around brand protection and counterfeiting.

This innovative approach not only would support the industry's transition from linear to circular business models but also combat the environmental impact of garments ending up in landfills. By enabling the sorting and reclamation of raw materials, SMX's technology could be a vital component in transitioning to sustainable practices.

About SMX:

SMX is a publicly traded company renowned for its pioneering technology in marking, tracking, measuring, and digital platform integration. SMX's solutions are designed to support businesses in their transition to a low-carbon economy, offering end-to-end traceability and quality assurance across various sectors.