NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - February 7, 2024 | 86 3 minutes read
Renowned fashion designer Anita Dongre unveils her latest venture into sustainability with the launch of a new collection of vegan accessories. Titled "#NewLaunch - 100% Natural. 0% Plastic," this innovative line showcases the designer's commitment to environmental responsibility and ethical craftsmanship.
Each accessory in the collection is meticulously crafted using 100% natural materials and is entirely free of plastic. From handbags to belts, every piece is designed to minimize environmental impact while offering a stylish and eco-conscious alternative for fashion enthusiasts.
What sets these accessories apart is not just their sustainable materials but also the traditional craftsmanship behind them. Each piece is individually hand-painted in Jaipur by master craftsmen from Rajasthan, who have honed their skills over generations. This infusion of heritage craftsmanship adds a unique touch to every accessory, making them both timeless and contemporary.
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Anita Dongre's foray into sustainable fashion is not just about creating beautiful accessories but also about making a positive impact. Through the Anita Dongre Foundation, the designer is dedicated to promoting sustainability, animal welfare, and women's empowerment. This commitment to purpose and provenance underscores the ethos of the brand and its mission to drive meaningful change in the fashion industry.
The news was announced on the official LinkedIn page of House of Anita Dongre Limited, further solidifying the brand's commitment to transparency and communication with its audience.
The launch of the vegan accessories collection marks another milestone in Anita Dongre's journey towards a more sustainable future. By offering stylish and ethically made accessories, the designer invites consumers to make conscious choices that align with their values while celebrating the rich heritage of Indian craftsmanship.