PREMIUM KIDS' APPAREL AMBIENCE MALL GURUGRAM EXPANSION STORE OPENING NORTH INDIA DEBUT STRATEGIC GROWTH FUTURE PLANS UNIQUE SELLING POINTS QUALITY ASSURANCE FOUNDER PAVAN REDDY DPS REDDY GROUP HERITAGE ETHICAL PRODUCTION METRO CITY EXPANSION NATIONAL
NEW DELHI, INDIA
By COL. AMARJEET KAUR (Retd) - February 8, 2024 | 136 5 minutes read
Kate & Oscar, a premium kids' apparel brand capturing the wonder of childhood, is delighted to announce the grand opening of its latest store in Ambience Mall, Gurugram, marking the brand's debut in North India. This strategic expansion reflects the brand's commitment to providing a premium experience to Kids and reach a broader customer base.
Ambience Mall, Gurugram, renowned as one of the largest and premium lifestyle destinations for an all-inclusive retail experience with significant footfall, serves as an ideal location for Kate & Oscar's newest foray. The mall's diverse audience, including families with children, aligns seamlessly with the brand's focus on offering a wide array of kids' wear options.
The new store with 1600 square feet of built-up area, is meticulously designed to mirror the elegance and fun that its products encompass. The layout ensures easy exploration of the comprehensive collection, ranging from casual wear to stylish party wear for girls and boys aged between 2 &14.
This venture marks Kate & Oscar's sixth store and its retail expansion into North India. The Brand envisions opening 30 stores across major metro cities at premium locations, within the next three years, cementing its presence in the Indian kids' apparel market.
Kate & Oscar's unique selling points include encompassing a comprehensive premium range of children’s wear options, an international styling tailored for Indian kids, a focus on elegance and exclusivity in clothes, globally sourced fabrics & trims and an extensive gamut of party wear not available in the country thus far.
Reflecting on the brand promise, Pavan Reddy, Founder & Director, Kate & Oscar, stated, "Kate & Oscar envisions being a unique and premium kidswear offering that makes for a global dressing and in-store shopping experience – fusing a playful spirit into an elegant fashion line. By covering the gamut from casual wear to premium party wear for Girls and Boys across upmarket EBOs and MBOs, Kate & Oscar intends to fill a void that we especially see for occasion wear, and celebrate our little customers through their wonderful journey of childhood.”
Furthermore, emphasizing the quality of the products, Pavan stated, "Globally sourced fabric combined with socially compliant in-house production, help us ensure exacting quality standards and reduced dependence on external sources, exemplifying our endeavour to control and elevate every aspect of our product line."
In just over a year since the inaugural store launch at Palladium Mall in Chennai, Kate & Oscar has successfully expanded its footprint, establishing a presence across premium locations in Bengaluru, Chennai, and Delhi-NCR. Operational at prominent malls such as Phoenix Mall of Asia in Bengaluru, Express Avenue and Palladium in Chennai, and now at Ambience Mall in Gurgaon, the brand has also strategically opened boutique stores in high-street locations. Looking to the future, Kate & Oscar is poised for further growth, actively expanding its brick-and-mortar presence in major metro cities through Exclusive Brand Outlets (EBOs) and Large Format Stores. The focus areas for expansion include Bangalore, Delhi-NCR, Punjab, Mumbai, and Chennai. Simultaneously, the brand remains committed to enhancing its online presence as a crucial element of its overall growth strategy.
Reflecting on the group, Pavan Reddy added, “As part of the DPS Reddy group, Kate & Oscar inherits a rich heritage dating back to 1951. Rooted in the values and vision of DPS Reddy and Vijayagopal Reddy, the family has been instrumental across diverse industries with a global exposure - guided by an unwavering commitment to quality, innovation and ethics. Enriching on this ethos and a heritage of making apparel for international markets for the last 30+ years, Kate & Oscar is passionately driven to offer a truly exceptional experience.”