Raymond Ethnix proudly inaugurates its inaugural exclusive store situated on Rajpur Road, spanning an expansive 1675 square feet across three floors near the iconic Clock Tower, a bustling hub renowned for its high foot traffic, in Dehradun.

Ethnix by Raymond stands as a preeminent ethnic wear brand, esteemed for its commitment to quality, distinct designs, and impeccable craftsmanship. With a dedicated focus on preserving traditional artistry, the brand collaborates closely with local communities of weavers and dyers to uphold their heritage and livelihoods, fostering sustainability within the textile ecosystem.

While circular fashion may not be a feasible model within this category, Ethnix by Raymond prioritizes sustainability through its support of local artisans and craftsmen, ensuring the continuation of their invaluable skills and traditions. Presently, the brand predominantly caters to the menswear segment, offering an exquisite range of sherwanis, kurtas, short kurtas, and Indo-western ensembles. Additionally, bespoke services are available for discerning clients seeking high-end sherwanis tailored to perfection.

Bidyut Bhanjedeo, Chief Business Officer at Ethnix by Raymond, remarked, "We are thrilled to unveil our debut exclusive store in Dehradun, a city steeped in culture and heritage. Ethnix by Raymond is dedicated to showcasing the rich tapestry of Indian culture through our meticulously crafted ethnic menswear collection. With our diverse range of attire, we aim to cater to the sartorial needs of individuals attending weddings, festivals, and special occasions, offering timeless elegance and innovation."

At Ethnix by Raymond, each garment is thoughtfully designed to reflect the wearer's unique style while exuding a timeless allure. Whether one is seeking attire for a wedding, festival, or any other significant event, the brand's curated selection ensures there is something to suit every taste and preference, inviting patrons to immerse themselves in a world of elegance, tradition, and innovation.

The opening of the Raymond Ethnix store in Dehradun signifies the brand's commitment to providing a premium shopping experience to patrons in the region, further solidifying its position as a leading destination for quality ethnic menswear.