H&M India, an international retailer known for fashion and quality at the best price in a sustainable way, inaugurates its seventh store in Phoenix Mall of Asia, Byatarayanapura, Hebbal, Bengaluru. This milestone not only signifies H&M's commitment to expansion but also marks the introduction of the highly awaited H&M Home concept to the city. 

Spanning an impressive 2500 square meters, the new store is a testament to H&M's dedication to providing a diverse range of products catering to the varied needs of every customer. The Home Concept takes center stage, offering an array of premium bed linens, timeless dinnerware, and meticulously crafted home décor items designed to enhance diverse interior styles. From contemporary statement pieces to enduring classics, the H&M Home collection empowers customers to effortlessly curate a sophisticated and stylish ambiance for their living spaces. With budget-friendly options starting at just ₹149, H&M brings a touch of luxury to the dynamic city.

Beyond Home, the Ladies, Divided, and Men’s collections all begin at an affordable ₹399, providing an irresistible opportunity for shoppers. Additionally, Kids' fashion starts from ₹299. The collection features a versatile range from tailored bomber jackets, midi skirts, vests for Ladies, to knitwear, knitted polos, suede/leather jackets for Men’s whereas Kids can explore trendy parachute trousers, miniskirts, cozy knits, and fashionable chinos. 

Expressing her excitement, Yanira Ramirez, Country Sales Manager, H&M India, said, "We are thrilled to bring the cherished H&M HOME experience to Bengaluru, following its heartening reception in India since 2022. H&M Home is more than just a concept; it's an embodiment of comfort and personal expression, and we can't wait to share this with the vibrant city of Bengaluru. With our new store, we are not just delivering fashion; we are inspiring the latest trends in home décor. Our dedication remains unwavering in consistently providing excellence in both home and fashion, ensuring top-notch quality at the most competitive prices, all while upholding our commitment to sustainability”. 

In alignment with H&M's sustainability initiatives, the new store actively supports the brand's Garment Collect initiative, encouraging customers to bring in clothing and textiles for recycling, regardless of the brand or condition.