HRX’s first store in Mumbai opened in Phoenix Market City mall in Kurla, measures 2,600 square feet. Hrithik Roshan inaugurated the store, which has 500 products in categories including clothing, footwear, accessories, fitness equipment, audio, nutrition and personal care. 

Roshan, the brand ambassador said at the Mumbai store launch, “HRX was built a decade back as an online brand, offering comfortable and functional fitness apparel and accessories to encourage people across the country to pursue their everyday fitness goals.” He added, “After a decade-long journey we have come this far and I am delighted to announce the launch of the Mumbai store, which is a translation of our online experience into a more personalized offline experience.”

“The immense love and trust in the brand from the HRX community has enabled us to launch this store in Mumbai while continuing with the plans of launching many more,” said Roshan. “I hope shoppers will enjoy the HRX in-store experience and all our product offerings as much as they enjoy the experience on Myntra.”

 HRX is jointly owned by Hrithik Roshan and Exceed Entertainment. The brand caters to Gen Z and millennial fitness enthusiasts and fans to the actor, who is known for his love of exercise. The new store is designed to offer an integrated shopping experience and the décor resembles a gym.