PARTNERSHIP INNOVATIVE COLLECTION GLOBAL
By IFAB MEDIA - NEWS BUREAU - February 21, 2024 | 97 3 minutes read
What to know
- Nike and Megan Thee Stallion are announcing her first-ever apparel and Nike By You (NBY) footwear collaboration: Hot Girl Systems. Designed to be both bold and versatile, the collection features dynamic pieces made for all bodies and all movement.
- The Hot Girl Systems collection brings together Megan Thee Stallion’s personal style and her approach to mental and physical well-being. As an entertainer, cultural icon and Hottie Coach for Nike Training Club (NTC), she’s inviting the next generation to move authentically with style and confidence.
- The apparel collection features Megan Thee Stallion’s signature hottie flames, reflective material and Y2K-inspired graphics. It includes vibrant Nike Pro shorts, sports bras, a bodysuit, a onesie, a bomber jacket with removable straps and sleeves, and essential cropped tees with sizes ranging from XS to 4X.
- The NBY Air Max 97 by Megan Thee Stallion lets Hotties customize and co-create a pair of the iconic Air Max 97 with details and finishes hand-selected by Megan Thee Stallion.
- Beginning in March, Hotties can join Megan Thee Stallion for two new workouts, Hottie Lower Body and Hottie Core, on the NTC app, in addition to existing Megan Thee Stallion NTC workouts. Workouts will focus on lower-body strength, targeting the glutes and lower body, and the core.
In a dynamic partnership aimed at promoting inclusivity and self-expression through movement, Nike and cultural icon Megan Thee Stallion have joined forces once again. Building on their shared vision to redefine fitness and wellness, the collaboration, aptly named Nike x Megan Thee Stallion, introduces the Hot Girl Systems collection.
At the core of this collaboration is the celebration of movement in all its forms, championing individuals to embrace their unique journeys towards physical and mental well-being. The Hot Girl Systems collection, comprising apparel and NBY footwear, embodies this ethos with bold and versatile designs tailored for diverse body types and movement styles.
Central to the collaboration's ethos is the concept of the "Hottie State of Mind" – an attitude and energy characterized by self-love, kindness, and empowerment. Megan Thee Stallion describes it as a way of being that prioritizes both physical and mental health, encouraging individuals to embrace their best selves.
The release of the Nike x Megan Thee Stallion Hot Girl Systems apparel collection on February 15, followed by the global release of the NBY Air Max 97 footwear on February 20, marks the first phase of this exciting collaboration. Additionally, the partnership will introduce two new NTC digital workouts and in-real-life experiences in early March, further empowering individuals to cultivate their own unique paths to wellness.
The collection's launch signifies a significant step towards fostering a more inclusive and accessible fitness community, resonating with Nike's commitment to championing athletes and sport as vehicles for self-expression and empowerment. With Megan Thee Stallion leading the charge, the collaboration aims to inspire the next generation to define fitness and wellness on their own terms, embodying the spirit of authenticity and resilience.
The Nike x Megan Thee Stallion Hot Girl Systems collection will be available on megantheestallion.com, Nike, nike.com, and select retailers starting February 20, with global availability for the NBY Air Max 97 by Megan Thee Stallion. The new NTC digital workouts will be accessible on the NTC app from March 4, inviting individuals worldwide to embark on their journey towards a Hottie State of Mind.
