NEW STORE NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - February 22, 2024 | 164 2 minutes read
Honasa Consumer Limited, a digital-first house of brands catering to the diverse needs of millennial customers, proudly announces the opening of its first offline store in Bengaluru. Situated on the Upper Ground Floor of #MantriSquareMall in Malleshwaram, this strategic move marks a significant milestone in Honasa's journey towards bridging the gap between digital and physical retail experiences.
As a digital-first brand, Honasa focuses on purpose-driven, technology-powered beauty and personal care solutions tailored to evolving consumer needs. The offline store offers patrons an opportunity to explore a curated selection of products from Honasa's diverse portfolio, including household favorites like Mamaearth, The Derma Co., Aqualogica, and Ayuga.
In addition to showcasing its in-house brands, Honasa has strategically acquired prominent names in the beauty and personal care industry to further enhance its portfolio. The acquisitions of BBlunt (products and services) and Dr. Sheth's (dermatologist-formulated skincare brand) underscore Honasa's commitment to offering a comprehensive range of high-quality products.
The opening of Honasa's first offline store in Bengaluru represents a significant step towards creating a seamless omnichannel shopping experience for consumers. By leveraging both digital and physical platforms, Honasa aims to meet the evolving needs and preferences of its millennial customers while delivering exceptional value and innovation.